At Pools by John Clarkson, we are all proud of our son, brother, and friend Joshua Clarkson. His research, now as a Professor at University of Cincinnati, has been featured in different journals and publications. According to the News Article on University of Cincinnati's website by Judy Ashton (see link below to read in full,) Josh was interviewed and his research was highlighted in a new book.
The study and research examines the role expectations play in ones subjective beliefs. For example, one may expect a more expensive bottle of wine to taste better than a less expensive bottle; so, one may truly believe the wine tastes better - even if it is the same wine packaged and priced 2 different way.
We look forward to reading more and wish Josh continued success.
Follow Link for article: Research of UC Marketing Professor Highlighted in New Book
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